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kudatuli

1. Official Logo

Logo: The official logo is designed in solid black, symbolizing seriousness and clarity, which aligns with the project’s focus on presenting factual, unbiased historical information. The black and white palette creates a timeless and clean aesthetic.

Official logo both dark and light are available at Brandfetch.com

2. Meaning Behind the Logo

The minimalist, circular design reflects the project’s goal of providing a full, unbiased perspective on history. The simplicity of black and white communicates authority, clarity, and neutrality, underscoring the project’s commitment to truth and integrity in documenting historical events.

3. Name Origin: Kudatuli

  • Kudatuli stems from “Kerusuhan 27 Juli” (July 27, 1996), one of the key events in Indonesia’s political history. This event saw clashes between opposition political factions and government forces, shaping the country’s democratic progress.
  • The name Kudatuli symbolizes the project’s dedication to exploring and documenting significant, transformative events in Indonesia’s history.

4. Tagline

  • Tagline: “Exploring the Past, Shaping the Future.”

The tagline emphasizes the project’s role in bringing important historical knowledge to light, helping current and future generations better understand their heritage and navigate the present.

5. Color Palette

  • Primary Color:
    • Black (#000000): Denotes authority, professionalism, and truth.
    • White (#FFFFFF): Represents transparency, neutrality, and clarity.
  • Accent Colors: None, as the branding focuses solely on the black and white scheme to maintain a clean, bold, and neutral appearance across all platforms.

6. Typography

  • Font Family: Inter
    • Inter is chosen for its modern, clean, and highly readable design, making it ideal for both digital and print formats. This font complements the project’s goal of providing clear, accessible information on complex historical topics.
    • Headings: Inter Bold
    • Body Text: Inter Regular

7. Imagery and Iconography

  • Photography: Color and black & white images, preferably historic or culturally significant photographs, to align with the color scheme and project’s historical focus.
  • Graphics: Simple infographics or diagrams to support articles and educational content.

8. Brand Voice and Messaging

  • Tone: Authoritative but approachable. The tone should balance the seriousness of historical documentation with the accessibility needed for a wide audience.
  • Core Messages:
    • “Kudatuli Project is committed to uncovering the truth behind Indonesia’s history.”
    • “Our mission is to educate and engage the public with facts about Indonesia’s most important political and historical events.”

9. Applications of the Branding

  • Website and App: Use black and white as the dominant colors across all user interfaces. The typography (Inter) should be used consistently for headings, buttons, and body text to ensure a cohesive look.
  • Social Media: Profile images and content should reflect the black and white palette. Use clear, concise messaging with high-contrast black-and-white graphics or photography.
  • Print Materials: Business cards, letterheads, and brochures should be designed in black and white, using Inter for text, and featuring the logo prominently. No additional color accents should be included to maintain a minimalist and professional appearance.